So many new entrepreneurs reach out to us asking, “How can I possibly be successful when there are so many other fill-in-the-blanks online already?” The answer we always give is, “But they’re not YOU.”
The world doesn’t need a handful of famous, untouchable leaders. Human beings crave connection and there are people who can benefit from YOUR unique way of teaching, coaching, and serving. What you’re bringing into the world with your business isn’t homogenized or bland, it’s distinctive and specific. And there are people out there who are seeking exactly what you’re creating.
To convert them into loyal clients, you’ll need to distill, embrace, and leverage the essence of your business.